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Asian Tribune is published by E-LANKA MEDIA(PVT)Ltd. Vol. 20 No. 108

Elephant House adds Orange Barley and Lemonade to ‘Light’ Range

Sunil C. Perera in Colombo

Colombo, 17 July, ( Ceylon Cold Stores Ltd launched two new sugar free additions ‘Orange Barley Light ’ and ‘Lemonade Light’ to the Sri Lankan market.

‘Orange Barley Light’ and ‘Lemonade Light’ now join ‘EGB Light’ as zero calorie sugar free drink products which promise to revolutionize the local market by being a ‘must have’ beverage for consumers who seek products of this nature. The two Light beverages are available in the 1.5 litre packs.

Vice President (JKH) & Head of Beverage of Ceylon Cold Stores Ltd, Srikanth Selledurai said, “Since the launch of EGB Light early this year, there has been a growing and consistent demand among Sri Lankan consumers for zero calorie beverages. The Sri Lankan consumer is now more discerning and realizes that diet soft drinks can help reduce one’s calorie intake, whether for weight loss or weight maintenance purposes. In our continuous endeavour to meet growing challenges, comes our decision to introduce these time-tested and traditional Elephant House hits, as variants in the Light range. Once again we are convinced that this new beverage will have its own following from all parts of Sri Lanka.”

Dr. Sujeewa Gunaratne, Consultant Nutritionist, John Keells Consumer Foods Sector said, “The launch of Orange Barley Light and Lemonade Light will enable our health conscious consumers to satisfy their thirst with a zero calorie drink. These drinks will not contribute any calories or energy, and will so be ideal for those who are cautious about weight gain or want to maintain a healthy weight. I am convinced that our customers will appreciate the new Light products and give us more insights as to what we can offer them in future.”

Ceylon Cold Stores’ continuous innovation of its product range and ongoing research into consumer preferences has made the Elephant House a household name. The Elephant House brand is also reputed for its stringent quality standards, leading to a large loyal customer base that spans many generations. Ceylon Cold Stores is also reputed as Sri Lanka’s leading ice-cream maker, producing the famous Elephant House ice-cream range.

Other leading products in the Elephant House range include carbonated soft drinks like Elephant Cream Soda, Orange Barley, Necto, the world famous Elephant House Ginger Beer (EGB), Sri Lanka’s revolutionary energy drink ‘Wild Elephant’ and a range of processed meats. The Elephant House brand is also the most widely distributed in Sri Lanka, supported by a well-established distribution channel of almost 100,000 outlets, island wide.

- Asian Tribune -

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