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Asian Tribune is published by E-LANKA MEDIA(PVT)Ltd. Vol. 20 No. 105

Dubai Tea Trade meets Minister of Plantation Industries

Dubai, 18 June, (Asiantribune.com):

Key members of Dubai Tea Trade has pledged their fullest support to Mahinda Samarasinghe, Minister of Plantation Industries and the Sri Lanka Tea delegation on 15th June 2013 to enhance Ceylon Tea share in UAE market.

Dubai, the main trading hub in Middle East, imports over 70 million kg of tea annually for both domestic and re-exports markets.

Sri Lanka supplies more than 20 million kg of tea to UAE and it was increased by 15% during the first quarter of 2013 and expected to reach 25 million kgs this year.

During the discussion the trade members appreciated the quality assurance methods adopted by Sri Lanka Tea Board to ensure the quality and standard of Ceylon Tea which helped to maintain the record of Sri Lanka Tea as the most popular tea in the region. Out of about 300 million kg of annual Sri Lanka tea exports, approx. 52% reach Middle Eastern markets. The Sri Lankan orthodox leaf teas are the most sought after tea in the region.

On the future plans, Hon. Minister briefed on the Ceylon Tea Global Promotion Campaign that will be launched shortly which would cover most of the leading tea markets in the region. He further emphasized that the name of “Ceylon Tea” would be brought back to global tea map once the campaign is launched. The Ceylon Tea Global Promotion Campaign in Middle East will receive greater attention in UAE during the Sri Lanka – Pakistan cricket series by the end of this year.

In response to a query raised by a trade member on the price of Ceylon Tea, Minister explained that all kinds of tea produced in Sri Lanka are fairly and ethically manufactured as the wages of plantation workers are revised every two years and their accommodation, health & educational facilities are provided by the estate management.

Minister Mahinda Samarasinghe also highlighted the achievement of Sri Lanka in tea industry in protecting the environment and it is the only tea producing country to receive the accolade from Montreal Protocol in Canada as the “Ozone Friendly Tea”. At the initiative taken by Minister Samarasinghe, all leading tea producing countries have joined to form the Tea Producing Countries Forum in which the main task is to promote health aspects of tea among the consumers. The high content of antioxidant factor in tea would be highlighted in all future tea promotional campaigns to satisfy the consumers’ health concern.

Mr. Wimal Jayawardene, Add. Secretary of the Ministry of Plantations Industries, Dr. Gerry Jayawardene, Chairman of Tea Research Institute of Sri Lanka and Mr. Hasitha de Alwis, Director (Promotion) of Tea Board were the other members of the delegation.

Sri Lanka Ambassador to UAE, Dr. Mahinda Balasuriya and the Consul General of Sri Lanka in Dubai, Mr Abdul Raheem and Minister (Tea Promotion) of the Consulate, Mr Ranjith Abeykoon also accompanied the Sri Lankan delegation in the meeting.

- Asian Tribune -

Dubai Tea Trade meets Minister of Plantation Industries
Dubai Tea Trade meets Minister of Plantation Industries
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