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Asian Tribune is published by E-LANKA MEDIA(PVT)Ltd. Vol. 20 No. 113

US Documents How Sri Lankan Firms Can Teach the World a Lesson in Business

Colombo, 24 April, (Asiantribune.com): Case studies on how successful businesses in Sri Lanka was able to compete in their respective marketplaces and deliver continuous success and growth encourages and enlighten the next generation of business managers. Exploring how best management practices, including innovation, strategic intent and vision, ability to attract good people, and leveraging core competencies guided these companies to the top of their respective markets can help to prepare for taking up challenges.

Students and teachers at Sri Lanka’s Post Graduate Institute of Management (PIM) have two new case studies showing what it takes to compete and win in the global economic marketplace.

The Competitiveness Program (TCP), a USAID funded business program, donated management case studies to the PIM at the University of Sri Jayawardenapura on how Hemas Holdings Ltd and Ceylon Biscuits Ltd., two Sri Lankan family-owned firms, overcame the challenges of different economic regimes and succeeded in an increasingly competitive marketplace. The case studies document how these firms compete in their respective marketplaces and deliver continuous bottom line growth; exploring how best management practices, including innovation, strategic intent and vision, ability to attract good people, and leveraging core competencies guided these companies to the top of their respective markets.

“Case studies like these enlighten and encourage the next generation of business managers,” USAID Mission Director Rebecca Cohn told an assembled group of university administrators and students at a handover ceremony Monday. “They can help prepare you for taking up the challenge of leading Sri Lanka’s companies into tomorrow’s increasingly competitive and globalized marketplace. I hope you, as future leaders, can replicate these documented success stories.”Technicians at the Hemas Holdings laboratory work on new products aimed at international markets.  Photo/Courtesy HemasTechnicians at the Hemas Holdings laboratory work on new products aimed at international markets. Photo/Courtesy Hemas

The two companies were selected on the basis of sustained outstanding growth performance. Both are Sri Lankan owned and managed, come from non-traditional economic sectors, and have demonstrated their ability to compete with global players.
PIM uses such case studies as a principal teaching tool in its MBA program.

“In our scheme of things, MBA stands for Making Business-learning Action-oriented,” said Dr. Uditha Liyanage, Head of Academic Affairs at PIM. “It is a case of learning by doing, which is where case studies come in. Foreign case studies are often incompatible with the local business context, so we welcome these well-researched local studies centered on two very successful Sri Lankan companies.”

TCP provides technical assistance to improve the international competitiveness of the Sri Lankan private sector groups in eight key industries. It also works with the Government of Sri Lanka and the private sector to examine policy obstacles to improved competitiveness and to improve the export performance of Sri Lanka’s economy.

- Asian Tribune -

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