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Asian Tribune is published by E-LANKA MEDIA(PVT)Ltd. Vol. 20 No. 104

Niche market, value addition and branding - the way forward for export expansion

By Quintus Perera - Asian Tribune

Colombo, 14 March, ( Speaking on the theme ‘Maintaing Sri Lanka’s International Competitiveness – Policy of the Government’ Prof G L Peiris, Minister of Export Development and International Trade said Sri Lanka should not embark on competing with such large countries like China and India, but as we are progressing now should seek to promote niche market expressed the great importance and the governments reliance on the private sector in finding out markets for the products manufactured by the rural Sri Lanka as the government is launching export promotion villages all over the country and they would discuss with such large buyers like Cargills, John Keells Holdings and CTC in marketing these products turned out in the villages.

He said that the technologies developed by some of the textile factories in Sri Lanka are impressive and they are well poised to meet the export market forces.

Prof Peiris said that the heavy potential in the Free Trade Agreements the government has entered into with Pakistan and India has not been fully realized. He said that even Nepal has indicated that they are keen to enter into a Free Trade Agreement.

Value addition is another aspect that has to be improved. Prof Peiris said that when the raw material turned into value added products the advantage would be about 20 times more and examples of such value added products are Ceylon Tea.

He said branding should be coupled with value addition and such branding for our products have gained international market such as Mlesna and Dilmah Tea. He said that there are a number of such products could be value added and branded.

Welcoming the guest speaker and other distinguished guests Nawaz Rajabdeen, President, FCCISL said that though the composition of exports reflect the predominant position of industrial exports, as well as exports of agricultural and mineral products, the 10 percent growth that has been achieved last year in exports remained inadequate in terms of the potential that this country has in export development.

He said that there is a need to carve out niche markets in fields like food products and also electronics which hold high promise for the country.and example could be found in the textile industry already.

- Asian Tribune -

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