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Asian Tribune is published by E-LANKA MEDIA(PVT)Ltd. Vol. 20 No. 101

Hemas Serendib partners with Minor Group to reach up-market tourism

By Quintus Perera - Asian Tribune

Serendib Group of Hotels, a subsidiary of Hemas Holdings, entered into a long-term partnership with the Minor Group of Thailand for the development and management of the properties owned by the Serendib Group.

The first phase of development consists of upgrading and re-branding the existing properties of Serendib Group. Hotel Serendib, Bentota will be the first hotel to be upgraded and re-branded as a new 'Anantara' resort. In the second phase, the Serendib Group plans to leverage its partnership with Minor to pursue new opportunities in the hotel sector, both within Sri Lanka and in the regions.

The partnership between Hemas Holdings and Minor International was announced at a Press Briefing held at the Park Street Hotel Colombo and addressing the gathering William (Bill) E Heinecke, Chairman/CEO, Minor International, Thailand said that the troubles in Sri Lanka has prevented foreign investment, specially, tourism industry has been critically affected, but Minor International (Anantara resorts) have decided to come to Sri Lanka to cater to a segment of adventurous tourists.

He said that to find truly exotic locations that provide complete relaxation and relief has been difficult, but he said that he has found unique places that have perhaps not been come across.

He said they have moved to Maldives and are successfully operating there and are moving to Middle-East and Sri Lanka.

Serendib Group of Hotels is a subsidiary of Hemas Holdings. Hemas Holdings Chairman Lalith De Mel said that they believed that Sri Lanka is an exceptional country for tourism – exceptional for un-market tourism which has not been exploited.

He said their Group is committed to the growth of tourism, but their worry has been the war. They hoped peace to be here sooner. Until peace is achieved De Mel said that they are going ahead in preparing to aggressively promote tourism in exploiting the great untapped potential. He said “We are not holding back until peace is achieved but we are going ahead”. He said the government is committed to tourism and it gives added impetus.

He said that they have been struggling to get into the up-market tourism and to achieve this aim they have decided to partner with somebody who has experience and knowledge and thus they are pleased to have Minor Group to work with them.

Hussein Esufally, CEO, Hemas Holdings said that they excited about this partnership which will help them to raise the bar and attract a new generation of high spending tourists to Sri Lanka. The investment comes at a critical juncture and gives a much needed boost to their hospitality industry and underscores Sri Lanka's potential and importance as a tourist destination.

Minor International is one of the largest hospitality and leisure companies in the Asia Pacific region with over 500 restaurants and 16 hotels. The Company has expanded to include 16 resorts under the Four Seasons, Marriott and Anantara brands in Thailand, Vietnam and the Maldives, including several award winning hotel and resort properties.

Hemas Holdings Ltd is one of Sri Lanka’s top conglomerates with a focus on five key sectors – FMCG, Healthcare, Transportation, Leisure and Strategic Investments.

- Asian Tribune -

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